“To communicate with someone, we must connect with them. When we absorb what someone is saying, and they comprehend what we say, it’s because our brains have, to some degree, aligned….we are, in the language of neuroscientists, neurally entrained.”
Neuroscientist Beau Sievers discovered some people are particularly good at making these connections. These supercommunicators “played an outsized role in creating group alignment by facilitating conversation.” They also wield significant influence.
In Sievers' experiments, whichever opinion the supercommunicators endorsed usually became the group’s consensus answer. Interestingly, that influence was largely unrecognised by the participants.
Communications professionals are drawn to the field because they have an innate ability to connect with people. It’s why they can find the right way – language, tone, time, channel - to effectively talk to diverse audiences.
A Glass Of Water can supercharge your communications. Connect with us to find out how!
Read the full article from Behavioural Scientist here -
Photo by Eduardo Sánchez on Unsplash
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