Communication Strategy

No matter how brilliant your work or innovative your skills, if no-one knows about them success may prove elusive.

A communications strategy is the tool that ensures that your target audiences understand what you do, and trust you. 

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An effective strategy is one that identifies where and how you need to meet your audiences. It enables you to deliver most effectively within your current resources, and outlines a pathway for your communications to grow and evolve over time.

A holistic communication strategy can encompass external and internal communications, risk and issues management, community engagement, partnerships, media and PR, marketing, relationship management and leadership development. It will consider all channels and content types.

A Glass of Water works with you to understand your organisation's goals, resources and ambitions. We will create a pragmatic strategy that maximises the impact of your communications, identifies gaps and outlines how to address them, identifies opportunities and how to take advantage of them, and helps you elevate your communications to reflect the quality and value of your business.

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We'll let your audiences know how great you are, and you can do the rest.

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